Jalawelo.org Digital Marketing Project
Project Overview
Jalawelo (Jamaica Land We Love) is a nonprofit organization focused on building thriving communities throughout Jamaica. The Executive Director, Donna, was initially seeking web content support with the end goal of refreshing the website. I worked with Donna on not only the website content, but it turned into re-visiting their mission, vision, positioning, and launching the new site!
My work:
Branding and positioning
Website content
SEO
Squarespace website design
Photoshoot shot list
Social media launch strategy
Below shows the site before and after. We brightened up the site with new colors, imagery, and clarified the messaging. We wanted the site to reflect positivity, love, and opportunity, all things that Jalawelo exemplifies.
From day one, Danae infused energy, creativity, and passion into our mission. She went beyond the original project scope by not only designing and building our new Squarespace website but also helping us reframe our messaging to connect better with our audience. Thanks to her, we launched a platform that truly reflects Jalawelo's heart and vision.
— Donna Gabbadon, Executive Director, Jalawelo